Why Abran Built Claro Greens

I'm Abran, the founder of Claro Greens.

This isn't a story about a team of scientists in a lab, a celebrity who put their name on a product, or a corporation that ran focus groups. Claro Greens is a small brand with one idea: make supplements with you, not at you.

That means a clear label, honest answers, and a founder who reads every message and wants to hear what you'd like us to build next.

Where It Started

About a year ago I started taking my health seriously for the first time in my life. I was carrying more weight than I wanted to, and genuinely trying to figure out how to feel better every single day. Not just look better. Actually feel better.

I kept seeing the same greens powder everywhere. Every podcast I listened to. Every YouTube video I watched. Every athlete and creator I followed seemed to have a green bottle in their hand telling me it changed their life. So I bought it.

Eighty dollars a month.

I want you to sit with that number for a second. Eighty dollars a month is $960 a year. For a greens powder. From a brand that lists dozens of ingredients on its label but only gives you one total weight for the whole group. That's called a proprietary blend, and it made it very hard to know what I was actually paying for.

I trusted them for two months. Then I started asking questions.

The Questions Nobody Wanted to Answer

How much spirulina is actually in here. How much ashwagandha. How much of anything. What am I actually paying for. Is this celebrity endorsement in the price.

I couldn't get straight answers because straight answers weren't available. That's how blend labels work. You can't know. You just have to believe.

I didn't want to believe. I wanted to understand.

So I started researching. I spent weeks reading about supergreens formulas, manufacturing processes, ingredient sourcing, and how supplement brands price their products. I learned that a lot of what you pay for in this category can go toward marketing and endorsements, and I decided I'd rather put the focus on a clear label.

I didn't need the hype. I needed a label I could read.

Building Something Different

I don't have a nutrition degree. I don't have investors. I don't have a team or an office or a lab. What I have is a relentless need to understand how things actually work and an absolute refusal to accept that premium quality has to mean premium price gouging.

I sourced a formula built around four blends: greens, reds, metabolic support and digestive support. Every ingredient is named on our label and on our website, along with the total weight of each blend. No celebrity markup. No trust me just buy it energy.

I kept the rest simple: citric acid and stevia leaf extract, and nothing artificial.

And then I priced it at $55 a month. Not because I had to. Because I wanted to. Because I genuinely believe that the person working a full time job trying to take care of their health deserves access to a premium product without being made to feel like their wellness is a luxury.

What Claro Greens Actually Is

Claro Greens is not a supplement company trying to become a lifestyle brand.

It's a promise from one person to anyone who buys it that they will always be able to read what they're putting in their body, and that I'll tell you plainly what's on the label and what isn't. That promise will never change regardless of how big this gets.

It's built on the understanding that nothing comes easy and nothing worth having comes without real work. There are no shortcuts here.

It's built by someone who is figuring this out in real time alongside you. I'm learning, making mistakes, fixing them, and building something I'm proud of, and I'd like to do it with you.

And it's built for the person who looked at their supplement bill and thought there has to be a better way.

Where We're Going

Right now Claro Greens is two products: a daily greens powder and unflavored collagen peptides. I want to prove that clear labels and affordability and quality can exist in the same product at the same time. And I'd like what comes next to be shaped by you. Tell us what to build next and I'll read every message.

But the vision is bigger than these two products.

The vision is a brand that you can trust completely. Where every product we ever release comes with the same promise. Clear labels. Honest pricing. No celebrity markup. No insulting your intelligence.

A brand built on the radical idea that the people who care most about their health deserve to be treated with the most respect.

That's Claro Greens. That's why I built it. And that's why I'm just getting started.

— Abran Ochoa
Founder, Claro Greens

Have a question? Email me directly at abran@clarogreens.com — I read and respond to every single one personally.