Better Greens. Always.
The current formula is strong. But we're continuously reviewing emerging research on ingredient efficacy, new organic sources, and improved delivery mechanisms. A portion of every dollar of profit goes back into formula research. When we find something genuinely better — a higher bioavailability form of an ingredient, a more effective probiotic delivery system, a new organic superfood with meaningful clinical backing — we update the formula and we tell you exactly what changed and why.
We will never change the formula quietly. Every update gets announced publicly with a full explanation. Because you deserve to know what's in your scoop.
New Flavors
Tropical Citrus is where we started because we wanted a flavor that made the daily ritual genuinely enjoyable. It works. But we know that taste is personal. Over the coming months we're developing additional flavors that maintain the same natural sweetening approach — organic Reb A stevia, no artificial anything — while giving you more options for how you start your morning. Expect a clean Berry option and a unflavored version for people who prefer to mix into smoothies without any added flavor profile.
A Greens Powder That Crushes AG1 on Every Metric
The current Claro Greens is already superior to AG1 on transparency, organic certification, probiotic quality, and price. But we're building a premium tier — a formulation with a higher total ingredient load, additional adaptogenic compounds, and enhanced bioavailability across key ingredients — that will compete directly with AG1 on the premium end while still costing less and showing you everything.
This won't replace the current formula. It will be a distinct product at a higher price point for the customer who wants maximum nutritional density and is willing to pay for it. Think of it as Claro Greens Pro — a product that doesn't just match AG1 on marketing perception but genuinely outperforms it on every ingredient metric you can measure. And measure you will, because every milligram will be listed.
The Subscription Box — Transparency Across Your Entire Supplement Stack
The greens powder is one piece of daily wellness. Most people who take greens seriously are also taking creatine, magnesium, vitamin D, omega-3s, and other foundational supplements. The problem is finding all of them from brands that meet the same transparency standard.
We're building a Claro Greens subscription tier that bundles the greens powder with additional products — starting with creatine monohydrate and a clean electrolyte formula — all carrying the same open-label commitment. No proprietary blends in any product. Every milligram of everything listed. One subscription, one standard, everything you need.
The bundle tier structure is designed so there's an option at every budget. The core greens at $55/month for the person who wants the foundation. A mid tier that adds creatine and electrolytes for the person who trains seriously. A premium tier that includes the Pro formula plus the full daily stack for the person who wants everything Claro offers in one delivery.
Creatine
It's the most researched performance supplement in existence. The evidence for creatine monohydrate is overwhelming — strength, power output, cognitive function, cellular energy production. And yet most creatine products are sold with unnecessary additives, artificial flavors, and inflated prices because they're attached to a brand name that spent more on marketing than manufacturing quality.
Our creatine will be exactly what creatine should be. Pure creatine monohydrate. The dose that research supports — 5g daily. Nothing else added. Priced fairly. Labeled completely. That's it.
Electrolytes
Hydration is chronically underrated in daily performance. Most people are mildly dehydrated most of the time, and even mild dehydration meaningfully degrades cognitive function, physical performance, and recovery. The electrolyte market is dominated by products loaded with sugar, artificial dyes, and sodium levels that make no physiological sense.
The Claro Greens electrolyte formula will be built around the ratios that research supports for daily hydration and performance recovery — sodium, potassium, and magnesium in meaningful amounts, clean natural flavor, zero artificial anything, and full label transparency because that's the only standard we know how to operate at.
Tiered Pricing — A Claro Greens Product for Every Budget
Wellness shouldn't be a luxury reserved for people who can afford $79/month on a supplement subscription. One of the things we care about most as a company is accessibility. Not everyone has the same budget and that shouldn't determine whether someone has access to honest, effective nutrition.
Our long-term pricing architecture is built around three tiers. An accessible tier for the person who wants core greens nutrition at the fairest price we can offer. A performance tier for the person who trains and wants the full creatine and electrolyte stack. And a premium tier for the person who wants maximum formulation quality across everything. Every tier carries the same transparency commitment. The difference is depth of the formula, not honesty about what's in it.
The Standard That Never Changes
Every product we ever release will carry these four commitments:
Every ingredient listed with its exact amount. No proprietary blends. Ever. Only certified organic ingredients where organics exist for the compound. Priced to reflect actual manufacturing quality, not marketing spend.
We're building this company the way we built the original formula — with nothing hidden, nothing inflated, and nothing that can't be verified. The roadmap above is ambitious. We might not get to all of it on the timeline we'd like. But every step we take will be public and every product we release will earn its place on your shelf by being genuinely, verifiably better.
Thank you for being here at the beginning.
— Abran Ochoa Founder, Claro Greens Chicago, IL