Most supplement comparisons are written by brands trying to sell you something or by affiliate marketers getting paid to recommend whichever product pays the highest commission. This is neither of those things.
This is a direct comparison between AG1 and Vital Blends on every metric that actually matters to someone who takes their health seriously. We're going to look at price, ingredient transparency, certifications, probiotic quality, flavor, and overall value. We're going to be specific. We're going to show our work. And we're going to let you decide.
Price
AG1 costs $948 a year on subscription. Claro Greens costs $660. That's $288 back in your pocket every single year for a product that lists every ingredient transparently and holds more organic certifications."
$288 is a meaningful number. That's a car payment. That's a flight somewhere. That's two months of groceries. Frame it in real terms and it lands harder than just saying $24 less per month.
Advantage: Vital Blends.
Ingredient Count
AG1 lists 75 ingredients across multiple proprietary blends.
Claro Greens contains 23 certified organic ingredients.
More ingredients does not mean better results. What matters is whether the ingredients present are at clinically meaningful doses. A formula with 23 well dosed transparent ingredients is more valuable than a formula with 75 ingredients where most are present in trace amounts inside proprietary blends.
Advantage: Claro Greens on quality. AG1 on marketing appeal.
Ingredient Transparency
This is where the comparison is not even close.
AG1 lists its ingredients under proprietary blend categories including the Alkaline, Nutrient Dense Raw Superfood Complex and the Dairy Free Probiotic and Digestive Enzyme Blend among others. These categories list ingredients without individual dosage amounts. You know spirulina is in there. You do not know if it's 10mg or 1,000mg.
Claro Greens lists every single ingredient with its exact milligram amount. Organic Wheatgrass 1020mg. Organic Spirulina 229.5mg. Organic Ashwagandha 76.5mg. Every ingredient. Every milligram. Publicly available on the label and on the website.
This is not a minor difference. This is a fundamental difference in how two brands view their relationship with their customers. One brand trusts you with the information. One brand doesn't.
Advantage: Claro Greens. Decisively.
Organic Certification
AG1 does not hold USDA Organic certification for its full formula.
Claro Greens uses certified organic ingredients throughout the formula. GMP certified manufacturing. Vegan. Non-GMO. Gluten free. Top 9 allergen free.
Advantage: Claro Greens.
Probiotic Quality
AG1 uses Lactobacillus acidophilus and bifidobacterium bifidum as its probiotic strains. Both are standard probiotic strains that are sensitive to heat and stomach acid. Multiple studies have shown that Lactobacillus strains have significantly reduced viability after exposure to room temperature storage and gastric acid meaning a meaningful portion of the probiotic content in AG1 may not survive to reach your gut.
Claro Greens uses Bacillus Coagulans. This is a spore forming probiotic that survives heat during manufacturing, survives room temperature storage, and survives stomach acid. It arrives in your gut alive and active. This was a deliberate formulation choice based on the science of probiotic delivery not on what looks impressive on a label.
Advantage: Claro Greens.
Allergen Profile
AG1 contains ingredients that are potential allergens for some consumers including products derived from sources that may concern people with specific dietary restrictions.
Claro Greens is certified free of the top 9 allergens. Completely vegan. Gluten free. No fillers. No binders. Clean for virtually every dietary profile.
Advantage: Claro Greens.
Flavor
AG1 is described by most reviewers as earthy with a pineapple finish. Some love it. Many tolerate it. A meaningful number of people find it genuinely unpleasant especially without mixing into juice or a smoothie.
Claro Greens is Tropical Citrus flavor with a natural bitter blocker ingredient that neutralizes the chlorophyll bitterness inherent in greens formulas. The result is a clean refreshing citrus flavor that mixes easily in water and is genuinely enjoyable to drink every morning.
Advantage: Claro Greens on approachability. Personal preference ultimately decides this one.
The Brand Story
AG1 is backed by hundreds of millions in venture capital and celebrity endorsements from some of the most recognized names in health and performance. That marketing infrastructure is built into the $99 price you pay every month.
Claro Greens was built by a 19 year old in Chicago who looked at his AG1 subscription, questioned every ingredient, sourced something better, priced it honestly, and launched it with nothing but conviction and a commitment to full transparency. No celebrity budget. No venture capital. No proprietary blend hiding a mediocre formula behind impressive marketing.
Every dollar you spend on Claro Greens goes into ingredients and customer experience. Not endorsement deals.
The Summary
On price, transparency, organic certification, probiotic quality, and allergen profile Claro Greens is the superior product. AG1 has a larger marketing budget, more brand recognition, and 75 ingredients that sound impressive until you realize you don't know how much of most of them are actually in the formula.
If you've been paying $80 a month for AG1 and wondering whether it's worth it the answer is that you can get more transparency, better certifications, a superior probiotic, and a genuinely enjoyable flavor for $25 less every single month.
Try Claro Greens risk free for 30 days at vitalblends.co. If you don't love it we'll refund every penny.